As
a
bank regulated by the BaFin
with its seat in Oberhausen, we are pioneers in
online FX
& CFDs trading in Europe: by 2001
our predecessor company had already started the Bank
trading platform and with that opened the foreign exchange market to private
investors in 2002.
In
the
following years, we developed our expertise in online foreign exchange trading
further, so that in 2004 The Bank was founded. The Bank is now going International and we need to deploy a PR plan.
To sum up we need to raise awareness at an International scale with a
minimum investment.
Note that my aim is to invest more on the agency then the actual
publications. We will have a very low budget for the phase 1, this is why I am
counting on a very dynamic and creative team to generate free marketing. We
will define the budget and strategic plan for the phase 2 as per the phase 1
results.
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